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Location: 

Courbevoie, FR, 92400

Function:  Communication
Employment type:  Full Time
Required experience:  Junior professional – up to 5 years
Reference ID:  76795

PWR-Grid Marketing Communications Manager - Grid

PWR-Grid Marketing Communications Manager - Grid

 

WELCOMING YOU TO THE TEAM

At Nexans, our team plays a crucial role in shaping the future by managing and developing global vertical offers that directly support the company’s mission to electrify the future. We design innovative solutions and strategies that enhance our market position and meet our customers' evolving needs. As part of our ongoing transformation, we are looking for a dynamic new team member to contribute to lead and support Marketing Communications plans to launch and scale Nexans Global offers on Grid vertical.


GETTING A FLYING START


As  PWR-Grid Marketing Communications Manager, you will be in charge to participate to the development of PWR-Grid Marketing Communications strategy externally (content, digital, social media) and support the Roadmap execution for Grid offers. You will lead marketing communications plans and corresponding budgets with regions & Business Units specifically on Grid offers. You contribute to the Nexans brand identity and equity through Marketing content and assets for Grid offers, in link with PWR-Grid Offer Director - Grid, PWR-Grid & Accessories Marketing Communications Manager and Corporate Communication.

HOW YOU MAKE AN IMPACT

  • Lead and support Marketing Communications plans to launch and scale Grid vertical offers
    • Develop an integrated marketing communications plan for grid vertical, with focus on global offers and segments
    • Propose and manage the Grid offer’s Marcom programs and budget
    • Owns the offer marketing playbook, incl. sales & marketing push-pull tactics
  • Lead the development of Grid Marketing Communications strategy and support the roadmap execution
    • Work in collaboration to develop the Grid vertical’s MarCom roadmap framework (incl. key language elements to be re-used / adapted by countries afterwards, with focus on key global offers, in collaboration with regions)
    • Build process, tool kits, templates and best practices library for the roadmap “Grid offers”
    • Deploy the Grid offers’ roadmap with Regions to improve overall Grid MarCom competencies
    • Coordinate the related MarCom network and lead pilot project(s) globally
    • Work on a storytelling dedicated to marketing, highlighting what makes Nexans unique (values, commitments, vision…) on the Grid market
    • Design and launch digital tools enabling the promotion of Grid offers (e.g. online dynamic one pages Grig Monitoring, webinars for products & Grid vertical offers launches, etc.)
    • Identify events related to the Grid markets worldwide
  • Lead marketing communications plans and corresponding budgets with Regions & BUs specifically on Grid offers
    • Define management routines with the Marketing network concerned with Grid
    • Consolidate dedicated MarCom plan with support of Regions to build Grid view
    • Support Grid customers events & raise the brand image and company profile worldwide
  • Contribute to Nexans brand identity and equity through Marketing content and assets of Grid vertical
    • Ensure the respect of the Brand voice, graphic and content guidelines.
    • Contribute to a global brand image platform including guidelines, set of templates and tools (e.g. media library) for Grid MarCom documents/actions
  • Responsible for a designed content plan for the  upcoming Grid vertical’s offers/services/products, launches and other business goals
    • understanding the basics of SEO
    • searching for relevant ideas to write content
    • breaking it into pieces to distributed it through different channels / formats
    • ensuring brand voice and design consistency
    • designing templates global / local
    • coordinating graphics, printed materials, ensure online and offline presence always up-to-date

YOUR STARTING POINTS WHEN YOU JOIN

  • Business school or university post-graduate degree
  • 5+ years’ experience in marketing and/or communications
  • Marketing and communications skills
  • Digital marketing skills. Including experience with Adobe suite
  • Social media skills
  • Listening, analysis and synthesis skills
  • Take responsibility
  • Conviction ability
  • Networking and influencing
  • Team player and collective mindset
  • Nexans Grid product portfolio know-how
  • Fluent in English (oral and written); additional languages are a plus.

OUR GROWTH CULTURE


At the individual level our growth-culture is built on trust and collaboration. We wish to welcome you as a valuable member of our team. To enable impact, we believe in freedom and autonomy at the individual level at same time as we encourage knowledge sharing, team-work mentality and can-do attitude amongst our team members.

At Nexans, we recognize the differences that make each employee valuable and unique. The diversity of experiences, origins, personalities, gender and disability are considered key to our global ambition to lead the world in energy transition towards a sustainable planet. This is why we encourage diversity in our recruitment - Bring yours to Nexans, it is welcome!

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